The Istrian Development Agency has been authorized by the Istria County to develop the IQ - Istrian Quality - Istarska kvaliteta – Qualità istriana Quality Certification.
The IQ sign was registered in 2005 and in 2006 the relevant rules were drafted, the first label awarded in the same year to Istrian Malvazija wine, and in 2013 to Istrian Teran wine.
In 2018, work was done on developing the brand of Istria County through the IQ label, drafting and implementing regulations on IQ labels for extra virgin olive oil, spirits komovica, biska, ruda and medenica brandies), Istrian ham and honey, in order to systematically approach the branding process.
The right to use the IQ sign is awarded to products and services of above-average quality, produced or provided in the territory of the Istria County, resulting from the Istrian tradition, research and development, innovation and inventions.
The aim of the IQ rating evaluation and assignment program is to:
In addition to the Istrian Development Agency, which is the project manager of the program, the partners include Agency for Rural Development of Istria, Institute for Agriculture and Tourism Poreč, the Istria County Department for Agriculture, Forestry, Hunting, Fisheries and Water Management, the Istria County Department for Tourism, and Vinistra.