Istrian Development Agency has been authorized by the Region of Istria to develop the IQ - Istrian Quality - Istarska kvaliteta – Qualità istriana quality certification process.
The IQ label was registered in 2005 and in 2006 the relevant rules were drafted. The first label was awarded in the same year to Istrian Malvazija wine and in 2013 to Istrian Teran wine.
Since 2018 work was done on developing the brand of the Region of Istria through the IQ label, drafting and implementing regulations on IQ labels for extra virgin olive oil, spirits (komovica, biska, ruda and medenica brandies), Istrian ham, honey and istrian garlic, in order to systematically approach the branding process.
The right to use the IQ label is awarded to products and services of above-average quality, produced or provided in the territory of the Region of Istria, resulting from the Istrian tradition, research and development, innovation and inventions.
The aim of the IQ label evaluation and assignment program is to:
o harness the development potential of the Region of Istria and raise the existing level of quality of Istrian products, as the concept of the country or region of origin gains more and more importance in the international market
o encourage the development of domestic production and production technologies and to stand out in the competitive environment
o encourage creativity and innovation
o promote the Region of Istria and Istrian identity and brand through products and services on the regional, national, European and world market
o systematic education and support to users and label holders
o networking of institutions in a joint effort to utilize the tourism potential of the Region of Istria in the branding process.
In addition to the Istrian Development Agency, which is the project manager of the program, the partners included are Agency for Rural Development of Istria, Institute for Agriculture and Tourism Poreč, Region of Istria - Department for Agriculture, Forestry, Hunting, Fisheries and Water Management, Region of Istria - Department for Tourism, IQ Cluster – Cluster for the promotion of Istrian products.