{"id":945,"date":"2020-06-19T00:00:00","date_gmt":"2020-06-19T00:00:00","guid":{"rendered":"https:\/\/ida.hr\/uncategorized\/poziv-na-online-webinar-na-temu-brendiranje-i-brend-strategija\/"},"modified":"2025-02-17T10:45:09","modified_gmt":"2025-02-17T10:45:09","slug":"poziv-na-online-webinar-na-temu-brendiranje-i-brend-strategija","status":"publish","type":"post","link":"https:\/\/ida.hr\/it\/poziv-na-online-webinar-na-temu-brendiranje-i-brend-strategija\/","title":{"rendered":"Poziv na online webinar na temu: Brendiranje i brend strategija"},"content":{"rendered":"<div class=\"post-content__text more-padding-top\">\n<p style=\"text-align: justify;\">Istarska razvojna agencija \u2013 IDA d.o.o. u sklopu projekta &#8216;Usluge Poticanja konkurentnoSti MAlog i sRednjeg poduzeTni\u0161tva &#8211; UP SMART&#8217;, poziva na radionicu na temu &#8216;<strong>Brendiranje i brend strategija<\/strong>&#8216; koja \u0107e se odr\u017eati kao online webinar dostupan na <a href=\"https:\/\/www.facebook.com\/IstarskaRazvojnaAgencija\/\">Facebook stranici Istarske razvojne agencije \u2013 IDA d.o.o<\/a>.,u <strong>petak26. lipnja2020.<\/strong> godine u trajanju <strong>od 10:30 sati do 14:00 sati<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Kako je pri ulasku na tr\u017ei\u0161te brendiranje briga skoro svakog poduzetnika, <strong>cilj<\/strong> ove radionice je poduzetnicima predstaviti na\u010din izdvajanjaod konkurencije i pozicioniranjana tr\u017ei\u0161tu s posebnim naglaskom na male i srednje poduzetnike kojima je razvijanje brendaneizostavan zadatak ako \u017eele izbje\u0107i padcijena na izuzetno konkurentnom tr\u017ei\u0161tu. Brend predstavlja viziju, vrijednost tvrtke te na\u010din funkcioniranja tvrtke. Kod brendiranja vrlo je va\u017eno u ranoj fazi definirati \u0161to podrazumijeva brend tvrtke te dugoro\u010dno i strate\u0161ko razmi\u0161ljati o mogu\u0107em razvoju brenda.<\/p>\n<p style=\"text-align: justify;\"><em>Fokus na dugoro\u010dnu strategiju brenda, emociju koju brend stvara kod kupaca i konverzije posjetitelja digitalnih kanala u prave kupce glavne su zna\u010dajke svake dobrekampanje.<\/em><\/p>\n<p style=\"text-align: justify;\">Radionicu \u0107e voditi <strong>Muamer Mujevi\u0107<\/strong>, vlasnik i direktor agencije <a href=\"https:\/\/iconisagency.com\/hr\/\">Iconis<\/a>, jedne od vode\u0107ih digitalnih marketing agencija u Hrvatskoj s klijentima u Europi, Kanadi i Sjedinjenim Ameri\u010dkim Dr\u017eavama. Karijeru je po\u010deo kao grafi\u010dki dizajner 2003. godine, a danas radi kao kreativni direktor, brand strateg, digital marketing strateg i konzultant za tvrtke kao \u0161to su: Kayak Online, Alberta, McLaren Automotive, Euromodul Hrvatska, Hausbrandt, Trieste, Remax Centar Hrvatska, Primorsko-Goranska \u017eupanija, TZ Rijeka, Outsite &#8211; California te mnogi drugi.<\/p>\n<p style=\"text-align: justify;\">Radionica je <strong>besplatna<\/strong> i dostupna svim zainteresiranim malim i srednjim poduzetnicima i ostalim polaznicima. Radi projektnih obveza molimo da izvr\u0161ite prijavu na <a href=\"http:\/\/prijave.ida.hr\/hr\/events\/application\/74fbc6d8c6bd4684850fc8aa3baf73ff\/\">POVEZNICI<\/a>. <\/p>\n<p style=\"text-align: justify;\">Za sve dodatne informacije molimo obratite se <strong>Jeleni Nikoli\u0107<\/strong> putem e-maila <a href=\"http:\/\/jelena.nikolic@ida.hr\/it\/\">jelena.nikolic@ida.hr<\/a> ili na broj telefona <strong>+385 52 381 900<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Sadr\u017eaj &#8211; <a href=\"\/media\/filer_public\/c3\/35\/c33579d5-9251-4ea2-8dd2-222f7530bc17\/poziv_brendiranje_i_brend_strategija.pdf\">            Brendiranje i brend strategija        <\/a><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><em><u>UP SMART<\/u> projekt je ukupne vrijednosti 750.000,00 kuna, pri \u010demu se 75% tro\u0161kova sufinancira iz Europskog fonda za regionalni razvoj te ima za cilj pru\u017eanje usluga informiranja za mala i srednja poduze\u0107a u Istarskoj \u017eupaniji u razli\u010ditim fazama njihovog razvoja s posebnim fokusom na poduze\u0107a koji posluju manje od 36 mjeseci. Osim usluge informiranja, projekt tako\u0111er uklju\u010duje provedbu 16 besplatnih radionica na aktualne teme u domeni digitalnog gospodarstva i 11 doga\u0111anja s aktualnim temama poticanja poduzetni\u0161tva u svrhu u\u010dvr\u0161\u0107ivanja polo\u017eaja poduzetnika na tr\u017ei\u0161tu, a sve kako bi se smanjila asimetrija informacija te olak\u0161ao pristup poslovnim znanjima i vje\u0161tinama i informacijama klju\u010dnima za rast i razvoj poslovanja, te kako bi se unaprijedila gospodarska uspje\u0161nost i stopa pre\u017eivljavanja.<\/em><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/media\/filer_public_thumbnails\/filer_public\/ba\/06\/ba062f8f-0187-4480-b6f0-ca92ca4f2713\/brand-strategy.jpg__1504x1004_q85_subsampling-2.jpg\"><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Istarska razvojna agencija \u2013 IDA d.o.o. u sklopu projekta &#8216;Usluge Poticanja konkurentnoSti MAlog i sRednjeg poduzeTni\u0161tva &#8211; UP SMART&#8217;, poziva na radionicu na temu &#8216;Brendiranje i brend strategija&#8216; koja \u0107e se odr\u017eati kao online webinar dostupan na Facebook stranici Istarske razvojne agencije \u2013 IDA d.o.o.,u petak26. lipnja2020. godine u trajanju od 10:30 sati do 14:00 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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