{"id":1284,"date":"2019-04-17T00:00:00","date_gmt":"2019-04-17T00:00:00","guid":{"rendered":"https:\/\/ida.hr\/uncategorized\/u-ida-i-odrzana-edukacija-na-temu-digitalni-marketing\/"},"modified":"2025-02-17T10:46:04","modified_gmt":"2025-02-17T10:46:04","slug":"u-ida-i-odrzana-edukacija-na-temu-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/ida.hr\/it\/u-ida-i-odrzana-edukacija-na-temu-digitalni-marketing\/","title":{"rendered":"U IDA-i odr\u017eana edukacija na temu &#8220;Digitalni marketing&#8221;"},"content":{"rendered":"<div class=\"post-content__text more-padding-top\">\n<p style=\"text-align: justify;\">U srijedu, 17. travnja 2019. godine u Istarskoj razvojnoj agenciji odr\u017eana je prva od sedam radionicau sklopu drugog ciklusa edukacija projekta \u201eHQ_ISTRIA\u201c na temu \u201eDigitalni marketing\u201c, koju je popratilo 40-ak zainteresiranih polaznika iz privatnog sektora.<\/p>\n<p style=\"text-align: justify;\">IDA besplatne edukacije za male i srednje poduzetnike i obrtnike provodi dugi niz godina zahvaljuju\u0107i raznim EU fondovima i projektima te do sada broji vi\u0161e od 11.500 polaznika u vi\u0161e od 470 obrazovnih programa provedenih tijekom godina. Tijekom 2018. i 2019. godine fokus je u projektu HQ na edukacijama o tematikama novih digitalnih alata u korist razvoja poslovanja, obzirom da su korisnici iz privatnog sektora izrazili sna\u017enu potrebu za navedenim znanjem te je u navedenom razdoblju odr\u017eano vi\u0161e od 20 radionica i seminara za vi\u0161e od 500 sudionika.<\/p>\n<p style=\"text-align: justify;\">Voditeljica projekta, Jelena Nikoli\u0107 istaknula je da \u0107e IDA zahvaljuju\u0107i projektu HQ_ISTRIA tijekom 2019. godine kontinuirano nastaviti educirati male i srednje poduzetnike i obrtnike u Istarskoj \u017eupaniji s ciljem poticanja razvoja digitalnog gospodarstva putem kojih \u0107e dobiti uvid u digitalne marketin\u0161ke trendove te tendenciju kretanja digitalnog marketin\u0161kog tr\u017ei\u0161ta.<\/p>\n<p style=\"text-align: justify;\">Odr\u017eana radionica na temu \u201eDigitalni marketing\u201c polaznicima je dala \u0161iri uvid u digitalni marketing, s posebnim naglaskom na marketin\u0161ko upravljanje i produkciju web-a, zatim alata kao \u0161to su Google Ads, Google Analytics, Google My Business i MailChimp.<br \/>Teme edukacija koje slijede do kraja godine u sklopu projekta HQ_ISTRIA su: e-poslovanje; SEO \u2013 optimizacija web stranica za tra\u017eilice; dru\u0161tvene mre\u017ee kao glavni komunikacijski kanal brzog poslovanja; prezentacijske vje\u0161tine i motivacija u businessu, upravljanje projektnim ciklusom i financiranje start-up-ova.<\/p>\n<p style=\"text-align: justify;\">Glavni cilj projekta \u201eHQ_ISTRIA &#8211; Stimuliranje rasta malog i srednjeg poduzetni\u0161tva Istarske \u017eupanije putem visokokvalitetnih usluga podr\u0161ke\u201c, ukupne vrijednosti 598.380,91 kn, koji se financira iz Europskog fonda za regionalni razvoj \u2013 OP Konkurentnost i kohezija 2014. \u2013 2020. je razvoj i pove\u0107anje ponude usluga savjetodavne i stru\u010dne podr\u0161ke, kao i usluga informiranja za male i srednje poduzetnike.<\/p>\n<p style=\"text-align: justify;\">Zahvaljuju\u0107i projektu IDA je osim edukacija omogu\u0107ila i nadogradnju mati\u010dne web stranice www.ida.hr, te su informacije relevantne za malo i srednje poduzetni\u0161tvo te obrtni\u0161tvo u Istarskoj \u017eupaniji, kao i strate\u0161ko planiranje i istra\u017eivanje i razvoj, dostupne od sada na pregledniji i sveobuhvatniji na\u010din. Osim edukacija, poseban naglasak stavlja se na informacije o uskoro aktivnoj kreditnoj liniji, pregledu aktivnih mjera potpore poduzetni\u0161tvu u Istarskoj \u017eupaniji i \u0161ire te informacijama o dostupnoj poduzetni\u010dkoj infrastrukturi u Istarskoj \u017eupaniji, s naglaskom na mre\u017eu poduzetni\u010dkih inkubatora i coworking prostora u Istarskoj \u017eupaniji.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/media\/filer_public_thumbnails\/filer_public\/22\/97\/22979f23-79f7-4fcb-94d4-6ee4a64d38d5\/ida_edukacija_digitalni_marketing_2.jpg__1500x1000_q85_subsampling-2.jpg\"><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"\/media\/filer_public_thumbnails\/filer_public\/6d\/13\/6d134fc8-0991-4c1d-ac0f-83fa6de39bd5\/ida_edukacija_digitalni_marketing_6.jpg__1500x1000_q85_subsampling-2.jpg\"><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>U srijedu, 17. travnja 2019. godine u Istarskoj razvojnoj agenciji odr\u017eana je prva od sedam radionicau sklopu drugog ciklusa edukacija projekta \u201eHQ_ISTRIA\u201c na temu \u201eDigitalni marketing\u201c, koju je popratilo 40-ak zainteresiranih polaznika iz privatnog sektora. IDA besplatne edukacije za male i srednje poduzetnike i obrtnike provodi dugi niz godina zahvaljuju\u0107i raznim EU fondovima i projektima [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U IDA-i odr\u017eana edukacija na temu &quot;Digitalni marketing&quot; - IDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ida.hr\/it\/u-ida-i-odrzana-edukacija-na-temu-digitalni-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U IDA-i odr\u017eana edukacija na temu &quot;Digitalni marketing&quot; - IDA\" \/>\n<meta property=\"og:description\" content=\"U srijedu, 17. travnja 2019. godine u Istarskoj razvojnoj agenciji odr\u017eana je prva od sedam radionicau sklopu drugog ciklusa edukacija projekta \u201eHQ_ISTRIA\u201c na temu \u201eDigitalni marketing\u201c, koju je popratilo 40-ak zainteresiranih polaznika iz privatnog sektora. 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