{"id":11001,"date":"2026-09-04T09:00:00","date_gmt":"2026-09-04T07:00:00","guid":{"rendered":"https:\/\/ida.hr\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\/"},"modified":"2026-09-04T09:00:00","modified_gmt":"2026-09-04T07:00:00","slug":"vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal","status":"publish","type":"post","link":"https:\/\/ida.hr\/it\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\/","title":{"rendered":"Vi\u0161e od 120 sudionika raspravljalo kako webshop pretvoriti u uspje\u0161an prodajni kanal"},"content":{"rendered":"

U \u010detvrtak, 3. rujna 2026. godine odr\u017eano je osmo izdanje TechTalks susreta u Coworkingu Pula na lokaciji Maruli\u0107eva 5, posve\u0107eno temi \u201eKako uspje\u0161no pokrenuti webshop koji zaista prodaje”, koje je okupilo vi\u0161e od 120 sudionika i potvrdilo sna\u017ean interes istarske poslovne zajednice za online prodaju, kao i potrebu za ovakvim edukativnim i networking susretima.<\/p>\n

Susret je organizirala neprofitna udruga ICT Istra u suradnji s udrugom eCommerce Hrvatska uz podr\u0161ku Istarske razvojne agencije, Istarske \u017eupanije i Grada Pule.<\/p>\n

Program je otvorio Domagoj Ostovi\u0107 iz Lloyds Digitala predavanjem posve\u0107enim jednoj od klju\u010dnih odluka pri pokretanju webshopa, izboru odgovaraju\u0107e platforme. Shopify, WooCommerce, Magento ili custom rje\u0161enje? Kako je istaknuo, ne postoji jedna platforma koja je najbolja za sve. Pravi izbor ovisi o poslovnom modelu, bud\u017eetu, planovima rasta i potrebnim integracijama s ERP-om, CRM-om, sustavima za naplatu i dostavnim slu\u017ebama. Pogre\u0161na odluka na po\u010detku mo\u017ee nekoliko godina kasnije postati vrlo skupa i ograni\u010diti mogu\u0107nosti daljnjeg razvoja poslovanja.<\/p>\n

Nakon predavanja i kratke pauze za networking uslijedio je panel \u201eOdlu\u010dili smo prodavati online. \u0160to sad?”, na kojem su sudjelovali Tanja Savi\u0107, Davor Rapi\u0107, Tomislav Bili\u0107 i Dino Ore\u0161ki. Razgovaralo se o svemu \u0161to dolazi nakon odluke o pokretanju webshopa, poslovnom modelu, tehnologiji, hostingu, logistici, marketingu, korisni\u010dkom iskustvu i dugoro\u010dnom razvoju.<\/p>\n

Sudionici panela posebno su istaknuli kako webshop nije samo web stranica s proizvodima, ve\u0107 cjelovit prodajni sustav u kojem platforma, ponuda, logistika, marketing i korisni\u010dko iskustvo moraju funkcionirati kao povezana cjelina. Ako samo jedan od tih elemenata ne radi kako treba, te\u0161ko je o\u010dekivati ozbiljne i odr\u017eive prodajne rezultate.<\/p>\n

Doga\u0111aj je jo\u0161 jednom pokazao sna\u017ean interes istarske poslovne zajednice za eCommerce i teme povezane s digitalnim poslovanjem. Puna dvorana, kvalitetni predava\u010di i brojna prepoznatljiva imena iz struke potvrdili su vrijednost ovakvih susreta, a zanimanje je nadi\u0161lo i granice Istarske \u017eupanije.<\/p>","protected":false},"excerpt":{"rendered":"

U \u010detvrtak, 3. rujna 2026. godine odr\u017eano je osmo izdanje TechTalks susreta u Coworkingu Pula na lokaciji Maruli\u0107eva 5, posve\u0107eno temi \u201eKako uspje\u0161no pokrenuti webshop koji zaista prodaje”, koje je okupilo vi\u0161e od 120 sudionika i potvrdilo sna\u017ean interes istarske\u2026<\/p>","protected":false},"author":5,"featured_media":10955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"blocksy_meta":[],"acf":[],"yoast_head":"\nVi\u0161e od 120 sudionika raspravljalo kako webshop pretvoriti u uspje\u0161an prodajni kanal - IDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ida.hr\/it\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u0161e od 120 sudionika raspravljalo kako webshop pretvoriti u uspje\u0161an prodajni kanal - IDA\" \/>\n<meta property=\"og:description\" content=\"U \u010detvrtak, 3. rujna 2026. godine odr\u017eano je osmo izdanje TechTalks susreta u Coworkingu Pula na lokaciji Maruli\u0107eva 5, posve\u0107eno temi \u201eKako uspje\u0161no pokrenuti webshop koji zaista prodaje", koje je okupilo vi\u0161e od 120 sudionika i potvrdilo sna\u017ean interes istarske\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ida.hr\/it\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\/\" \/>\n<meta property=\"og:site_name\" content=\"IDA\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-04T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ida.hr\/wp-content\/uploads\/2026\/09\/techtalks_kako_uspjesno_pokrenuti_webshop_koji_zaista_prodajefoto-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1196\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"filip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"filip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/\"},\"author\":{\"name\":\"filip\",\"@id\":\"https:\\\/\\\/ida.hr\\\/#\\\/schema\\\/person\\\/901700a2727cc1d4719e11991b9c3af5\"},\"headline\":\"Vi\u0161e od 120 sudionika raspravljalo kako webshop pretvoriti u uspje\u0161an prodajni kanal\",\"datePublished\":\"2026-09-04T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ida.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ida.hr\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/techtalks_kako_uspjesno_pokrenuti_webshop_koji_zaista_prodajefoto-scaled.jpg\",\"articleSection\":[\"Novosti\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/\",\"url\":\"https:\\\/\\\/ida.hr\\\/vise-od-120-sudionika-raspravljalo-kako-webshop-pretvoriti-u-uspjesan-prodajni-kanal\\\/\",\"name\":\"Vi\u0161e od 120 sudionika raspravljalo kako webshop pretvoriti u uspje\u0161an prodajni kanal - 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