{"id":1313,"date":"2019-03-27T00:00:00","date_gmt":"2019-03-27T00:00:00","guid":{"rendered":"https:\/\/ida.hr\/uncategorized\/sabatti-na-medunarodnoj-konferenciji-u-beogradu-o-brendiranju-kvalitetnih-istarskih-proizvoda-putem-oznake-iq\/"},"modified":"2025-02-17T10:46:07","modified_gmt":"2025-02-17T10:46:07","slug":"sabatti-na-medunarodnoj-konferenciji-u-beogradu-o-brendiranju-kvalitetnih-istarskih-proizvoda-putem-oznake-iq","status":"publish","type":"post","link":"https:\/\/ida.hr\/en\/sabatti-na-medunarodnoj-konferenciji-u-beogradu-o-brendiranju-kvalitetnih-istarskih-proizvoda-putem-oznake-iq\/","title":{"rendered":"Sabatti  na me\u0111unarodnoj konferenciji u Beogradu o brendiranju kvalitetnih istarskih proizvoda putem oznake IQ"},"content":{"rendered":"<div class=\"post-content__text more-padding-top\">\n<p style=\"text-align: justify;\">U utorak, 26. o\u017eujka 2019. godine odr\u017eana je u Beogradu konferencija na temu \u201eBrendiranje \u2013 Stvaranje boljeg okru\u017eenja za \u017eivot i poslovanje\u201c, na kojoj je kao jedan od sudionika panel diskusije, na poziv organizatora; Razvojne agencije Srbije, Stalne konferencije gradova i op\u0107ina te Srpske asocijacije regionalnih razvojnih agencija, sudjelovao i direktor Istarske razvojne agencije, dr.sc. Boris Sabatti.<br \/>Konferencija koja je izazvala velik interes javnosti, okupila je mno\u0161tvo zainteresiranih predstavnika institucija te privatnog sektora Republike Srbije, koji su \u017eeljeli saznati vi\u0161e o procesima brendiranja regija te vezanom pozicioniranju.<br \/>Sabatti je u svojem izlaganju govorio o programu brendiranja Istarske \u017eupanije kao regije kvalitetnih proizvoda i usluga putem oznake IQ &#8211; Istrian Quality \u2013 Istarska kvaliteta te pojasnio na\u010din na koji Istarska \u017eupanija uz koordinaciju Istarske razvojne agencije razvija vezane aktivnosti, koje prije svega obuhva\u0107aju definiranje pravila za dodjelu oznake IQ za kvalitetne istarske proizvode, edukaciju proizvo\u0111a\u010da, sam proces dodjele i nadzor kvalitete te isto tako vezanu marketin\u0161ku promociju na \u017eupanijskoj, nacionalnoj i me\u0111unarodnoj razini.<br \/>Pri navedenom klju\u010dna je i suradnja svih razvojnih dionika u Istarskoj \u017eupaniji, naveo je Sabatti, kao \u0161to su Turisti\u010dka zajednica, Agencija za ruralni razvoj Istre, nadle\u017eni \u017eupanijski odjeli te stru\u010dna tijela koja sudjeluju u izradi relevantnih pravilnika, kao \u0161to je Institut za poljoprivredu i turizam u Pore\u010du.<br \/>U tijeku je trenutno ja\u010danje sustavnog pristupa u brendiranju istarskih proizvoda te se dodjela oznake IQ \u0161iri na ekstra djevi\u010dansko maslinovo ulje, jaka alkoholna pi\u0107a (komovica, biska, ruda i medenica), istarski pr\u0161ut i med, naglasio je Sabatti te dodao da je za male proizvo\u0111a\u010de to izvrsna prilika za izdvajanje iz konkurentskog okru\u017eenja, a samim kupcima se istovremeno garantira kvaliteta.<br \/>Na tragu navedenih primjera Razvojna agencija Isto\u010dne Srbije razvila je nedavno vlastite procese brendiranja, \u010dime se otvaraju i brojne mogu\u0107nosti za suradnju u umre\u017eavanje i agencija i poduzetnika u \u0161iroj regiji.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/media\/filer_public_thumbnails\/filer_public\/92\/ef\/92efcdbb-8650-46d5-8591-41a99a619f8e\/iq-bg-2603-2.jpg__3861x2574_q85_subsampling-2.jpg\"><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"\/media\/filer_public_thumbnails\/filer_public\/38\/38\/3838b9d2-2a34-4539-9dd3-ac0d8d904bf8\/iq-bg-2603-1.jpg__3861x2574_q85_subsampling-2.jpg\"><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>U utorak, 26. o\u017eujka 2019. godine odr\u017eana je u Beogradu konferencija na temu \u201eBrendiranje \u2013 Stvaranje boljeg okru\u017eenja za \u017eivot i poslovanje\u201c, na kojoj je kao jedan od sudionika panel diskusije, na poziv organizatora; Razvojne agencije Srbije, Stalne konferencije gradova i op\u0107ina te Srpske asocijacije regionalnih razvojnih agencija, sudjelovao i direktor Istarske razvojne agencije, dr.sc. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabatti na me\u0111unarodnoj konferenciji u Beogradu o brendiranju kvalitetnih istarskih proizvoda putem oznake IQ - IDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ida.hr\/en\/sabatti-na-medunarodnoj-konferenciji-u-beogradu-o-brendiranju-kvalitetnih-istarskih-proizvoda-putem-oznake-iq\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabatti na me\u0111unarodnoj konferenciji u Beogradu o brendiranju kvalitetnih istarskih proizvoda putem oznake IQ - IDA\" \/>\n<meta property=\"og:description\" content=\"U utorak, 26. o\u017eujka 2019. godine odr\u017eana je u Beogradu konferencija na temu \u201eBrendiranje \u2013 Stvaranje boljeg okru\u017eenja za \u017eivot i poslovanje\u201c, na kojoj je kao jedan od sudionika panel diskusije, na poziv organizatora; Razvojne agencije Srbije, Stalne konferencije gradova i op\u0107ina te Srpske asocijacije regionalnih razvojnih agencija, sudjelovao i direktor Istarske razvojne agencije, dr.sc. 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